[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.akvit.cz\/jak-na-emailovy-marketing-a-srovnavace-zbozi\/#Article","mainEntityOfPage":"https:\/\/www.akvit.cz\/jak-na-emailovy-marketing-a-srovnavace-zbozi\/","headline":"Jak na emailov\u00fd marketing a srovn\u00e1va\u010de zbo\u017e\u00ed?","name":"Jak na emailov\u00fd marketing a srovn\u00e1va\u010de zbo\u017e\u00ed?","description":"Vyu\u017eit\u00ed online marketingu je b\u011b\u017en\u00e9. A online marketing m\u00e1 spoustu r\u016fzn\u00fdch forem, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt pro \u00fa\u010dely sv\u00e9ho marketingu Jednou z mo\u017enost\u00ed je i emailov\u00fd marketing. Ohledn\u011b rozvoje zna\u010dky a prodeje produkt\u016f je emailov\u00fd marketing jedn\u00edm z nejobl\u00edben\u011bj\u0161\u00edch n\u00e1stroj\u016f marketingov\u00fdch kampan\u00ed. I kdy\u017e existuje spousta r\u016fzn\u00fdch a \u00fa\u010dinn\u00fdch metod, i velk\u00e9 firmy se s oblibou pr\u00e1v\u011b k emailov\u00e9mu marketingu vrac\u00ed. Co to vlastn\u011b ten emailov\u00fd marketing je? Jedn\u00e1 se o formu p\u0159\u00edm\u00e9ho marketingu, kter\u00fd vyu\u017e\u00edv\u00e1 emailovou komunikaci k propagaci produkt\u016f...","datePublished":"2024-01-29","dateModified":"2024-01-31","author":{"@type":"Person","@id":"https:\/\/www.akvit.cz\/author\/#Person","name":"","url":"https:\/\/www.akvit.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b682f75cb96d085fca5fbc8ca3f08e323444e236f6e6028585b73de81c46f711?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b682f75cb96d085fca5fbc8ca3f08e323444e236f6e6028585b73de81c46f711?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"akvit.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.akvit.cz\/wp-content\/uploads\/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash.jpg","url":"https:\/\/www.akvit.cz\/wp-content\/uploads\/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash.jpg","height":0,"width":0},"url":"https:\/\/www.akvit.cz\/jak-na-emailovy-marketing-a-srovnavace-zbozi\/","about":["Spole\u010dnosti"],"wordCount":380,"articleBody":"       Vyu\u017eit\u00ed online marketingu je b\u011b\u017en\u00e9. A online marketing m\u00e1 spoustu r\u016fzn\u00fdch forem, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt pro \u00fa\u010dely sv\u00e9ho marketingu Jednou z mo\u017enost\u00ed je i emailov\u00fd marketing. Ohledn\u011b rozvoje zna\u010dky a prodeje produkt\u016f je emailov\u00fd marketing jedn\u00edm z nejobl\u00edben\u011bj\u0161\u00edch n\u00e1stroj\u016f marketingov\u00fdch kampan\u00ed. I kdy\u017e existuje spousta r\u016fzn\u00fdch a \u00fa\u010dinn\u00fdch metod, i velk\u00e9 firmy se s oblibou pr\u00e1v\u011b k emailov\u00e9mu marketingu vrac\u00ed. Co to vlastn\u011b ten emailov\u00fd marketing je? Jedn\u00e1 se o formu p\u0159\u00edm\u00e9ho marketingu, kter\u00fd vyu\u017e\u00edv\u00e1 emailovou komunikaci k propagaci produkt\u016f anebo slu\u017eeb.   Pomoc\u00ed emailov\u00e9 reklamy m\u016f\u017eete z\u00e1kazn\u00edky informovat o nov\u00fdch produktech, slev\u00e1ch, r\u016fzn\u00fdch akc\u00ed nebo nejnov\u011bj\u0161\u00edch kampan\u00edch spojen\u00fdch s va\u0161\u00ed firmou. Email je tak obl\u00edben\u00fd pr\u00e1v\u011b proto\u017ee nut\u00ed osloven\u00e9 z\u00e1kazn\u00edky k n\u011bjak\u00e9 akci. Pokud na email nekliknou, z\u016fstane jim viset nep\u0159e\u010dten\u00fd v doru\u010den\u00e9 po\u0161t\u011b. I kdyby ho cht\u011bli jen smazat, mus\u00ed se u\u017e emailem zab\u00fdvat. Nev\u00fdhodou je, \u017ee spousta reklamn\u00edch email\u016f m\u00ed\u0159\u00ed rovnou do slo\u017eky SPAM, kde je syst\u00e9m po n\u011bjak\u00e9 dob\u011b sma\u017ee s\u00e1m. Proto je nutn\u00e9 nastavit emailov\u00fd marketing tak, aby se aktivn\u011b vyh\u00fdbal v\u0161em SPAM filtr\u016fm. K tomu v\u00e1m pomohou t\u0159eba marketingov\u00e9 agentury, kter\u00e9 s t\u011bmito probl\u00e9my maj\u00ed zku\u0161enosti.  V\u00edte, \u017ee reklamn\u00ed agentury v\u00e1m mohou pomoci i s t\u00edm, pokud chcete sv\u00e9 z\u00e1kazn\u00edky oslovit p\u0159es r\u016fzn\u00e9 port\u00e1ly, kde se srovn\u00e1vaj\u00ed ceny zbo\u017e\u00ed? Asi nejzn\u00e1m\u011bj\u0161\u00ed je port\u00e1l Heureka nebo Zbozi.cz. Z\u00e1kazn\u00edk si zde vyhled\u00e1 produkt, kter\u00fd si chce zakoupit a srovn\u00e1va\u010d mu uk\u00e1\u017ee v\u0161echny e-shopy, na kter\u00fdch je zbo\u017e\u00ed dostupn\u00e9 a se\u0159ad\u00ed mu, kde vybran\u00fd produkt po\u0159\u00edd\u00ed nejlevn\u011bji. Na t\u011bchto srovn\u00e1va\u010d\u00edch zbo\u017e\u00ed se m\u016f\u017ee ukazovat i zbo\u017e\u00ed z va\u0161eho e-shopu. Ale abyste opravdu c\u00edlen\u011b m\u00ed\u0159ili na z\u00e1kazn\u00edky tak, jak chcete, je dobr\u00e9, aby v\u00e1m odborn\u00edci z SEO oblasti zkontrolovali nastaven\u00ed a p\u0159\u00edpadn\u011b provedli nezbytn\u00e9 \u00fapravy pro v\u00e1\u0161 \u00fasp\u011b\u0161n\u00fd marketing.                                                                                                                                                                                                                                                                                                                                                                                           4.4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak na emailov\u00fd marketing a srovn\u00e1va\u010de zbo\u017e\u00ed?","item":"https:\/\/www.akvit.cz\/jak-na-emailovy-marketing-a-srovnavace-zbozi\/#breadcrumbitem"}]}]